Shares of RK Swamy Ltd. listed at Rs 250 apiece on the NSE, a discount of 13.19% to their IPO price of Rs 288 apiece.
On the Bombay Stock Exchange, the stock debuted at Rs 252, a 12.5% discount.
The shares ended at a discount of 9.27% to the IPO price, though it advanced 3.69% from its listing price to end at Rs 261.30 apiece, on BSE.
The Rs 423.56-crore IPO was subscribed 25.94 times on its third and final day. Bids were led by institutional investors (34.36 times), retail investors (34.03 times), non-institutional investors (20.58 times), and portion reserved for employees (2.52 times).
The company is one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market-research services.
They offer a comprehensive range of services in the following interrelated and complementary business segments: integrated marketing communications; customer data analytics and marketing technology; and full-service market research, including customer-experience measurement, and syndicated studies — full-service market research.
The company is a data-driven integrated marketing services provider, and all segments of the business use digital initiatives extensively.
Use of Proceeds
Funding working capital: Rs 54 crore
Funding capital expenditure for DVCP Studio: Rs 10.98 crore
Funding investment in IT infrastructure: Rs 33.3 crore
Funding setting up of new CEC and CATI: Rs 21 crore
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