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Skin-Whitening Products Are Still Big Business in Asia
Cosmetics brands changed their marketing after BLM protests, but the creams, lotions & moisturizers live on from Japan to India.
27 Sep 2021, 07:17 AM IST
(Bloomberg Businessweek) -- The Black Lives Matter protests of 2020 also put a spotlight on marketing pitches and consumer products with racist or colorist legacies around the globe. Some companies in the U.S. responded by dropping Aunt Jemima, Uncle Ben’s, and other racially charged brands. In the cosmetics world, however, not much has changed. A popular commercial on the YouTube channel of French cosmetics giant L’Oréal SA’s Garn...
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