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The Bronco Is Back, Thanks to a Group of Obsessed Ford Employees
Ford employees are cheering on the Bronco—now available in “cyber orange”—and they’ve been waiting awhile to do it.
15 Jul 2020, 11:13 AM IST
(Bloomberg Businessweek) -- Dan Schaffer, a four-wheel-drive engineer at Ford Motor Co., gets into an SUV, points it up a steep and slippery dirt hill, and hits the gas. It lurches into action, but halfway up the 45-degree climb it bogs down. Schaffer pounds the pedal, and it continues its ascent, as if it had just been catching its breath.
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