Vodafone Idea said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India's telecoms market.
On Friday, the loss-making company approved fundraising of up to Rs 25,000 crore at a time it owes roughly Rs 50,000 crore ($6.81 billion) in dues to the government.
The dues, according to a Supreme Court order, will have to be paid over a 10-year period.
Vodafone Idea, a joint venture between Britain's Vodafone and Idea Cellular, said it will go by the brand name "Vi".
Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.
