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UBS On How A Low-Cost Smartphone Will Change Jio, Rivals’ Fortunes

Reliance Jio Infocomm. Ltd.’s plan to launch a $50 or Rs 3,500 smartphone will help it gain market share.

An employee tests the camera quality of mobile phones at the Rising Stars Mobile India plant, a unit of Foxconn Technology, in Sri City, Andhra Pradesh. (Photographer: Karen Dias/Bloomberg)
An employee tests the camera quality of mobile phones at the Rising Stars Mobile India plant, a unit of Foxconn Technology, in Sri City, Andhra Pradesh. (Photographer: Karen Dias/Bloomberg)
Reliance Jio Infocomm. Ltd.’s plan to launch a $50 or Rs 3,500 smartphone will not only help it gain market share at the expense of rivals but also accelerate India’s 4G penetration and telecom sector’s average revenue per user, according to UBS.The phone will increase 4G penetration by 15% and will add 5-10% to sector average revenue per user by 2023-24, according to a research report by UBS. Jio will gain 400 to 500-basis-point sub...
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