Tata Motors' Investment In Messi Will Not Go Waste: Harish Bijoor

Lionel Messi's decision to retire from international football has come as a shock for billions of football fans around the world. Messi's decision to retire from international football will not affect his association with Tata Motors as its global brand ambassador, the automobile major said. Brand strategist Harish Bijoor does not see Messi's decision to have any impact on the footballer's brand appeal. "Messi is a mind state...and...