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TAG Heuer Pushing Brand In China, Says CEO

TAG has only minimal exposure to China and Hong Kong.
TAG has only minimal exposure to China and Hong Kong.
Montreal: The head of luxury group LVMH's Swiss watchmaking business said on Saturday the company is pushing its TAG Heuer brand in the Chinese market, as rivals scale back their investments due to weaker demand. "We're pushing a lot, we're especially pushing now, much more than ever because all the brands are disinvesting," TAG Heuer chief executive Jean-Claude Biver said in an interview. "This means our investment now becomes much...
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