Samsung says a 110-inch TV that has four times the resolution of standard high-definition TVs is going on sale for about $150,000 in South Korea.
The launch of the giant television set reflects global TV makers' move toward ultra HD TVs as manufacturing bigger TVs using OLED proves too costly.
Last year, Samsung and LG Electronics touted OLED as the future of TV. The electronics makers are, however, still struggling to mass produce larger and affordable TVs with OLED.
According to Japanese media reports, Sony and Panasonic have decided to end their OLED partnership.
Samsung's 110-inch U-HD TV measures 2.6 meters by 1.8 meters.
It will be available in China, the Middle East and Europe. In South Korea, the TV is priced at 160 million won ($152,000) while prices in other countries vary.
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