Mumbai: Luggage manufacturer VIP Industries on Saturday said it has roped in cricketers Rohit Sharma and Ravichandran Ashwin as the brand ambassadors for its brand Aristocrat.
Aristocrat will be repositioned with a new logo and tagline targeted at youngsters, the company said in a statement.
"We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online," VIP Industries Vice President Sales and Marketing Sudip Ghose said.
"With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience," he said.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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