The tariff war in the world's second-biggest telecom market shows no signs of abating.
Reliance Jio Infocomm Ltd. will offer 50 percent more data on its one-gigabyte-a-day prepaid plans or give a Rs 50 discount for subscribers not willing to take on more data. The unlimited monthly pack (1GB daily) will now be available for Rs 149. That's the lowest tariff in the industry, the company said.
The flagship Rs 399 plan will provide extra 20 percent data and a validity of another two weeks, it said. The company will also introduce a new 1.5 GB a day pack at Rs 4 per GB.
India's telecom market was shaken up by Mukesh Ambani when he launched Reliance Jio in 2016 by offering free services for six months and followed it up with cheaper data plans. That forced its older rivals to lower tariffs and drove consolidation as revenues and profits declined.
Also Read: Reliance Jio Hikes Tariff For Popular 84-Day Plan
In fact, Reliance Jio's latest tariff cuts came after rivals Bharti Airtel Ltd. and Idea Cellular Ltd. again revised their pricing.
Idea Celluar launched a new Rs 93 plan which offers customers 1 GB data for 10 days. It also allows the customers to make calls of 250 minutes a day and 1,000 minutes in a week. Bharti Airtel had earlier launched a similar Rs 93 plan which, apart from other benefits, offers additional 100 SMSs a day.
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