The finance ministry on Wednesday said public sector banks have on-boarded about 2.9 crore customers on digital payment modes since the launch of the 'Digital Apnayen' campaign on Aug. 15.
The campaign, aimed at encouraging customers to use digital banking channels, was launched under the aegis of the government's Digital India initiative.
And the success continues…2.9 Cr. Customers onboarded on digital payment modes and 5.8 lakh new QR Code & 89K new PoS devices deployed by PSBs during #DigitalApnayen campaign since 15th Aug'20. UPI transaction vol continues to rise, touches 207 Cr. in Oct'20. @FinMinIndia pic.twitter.com/bRRsgAFu0h
November 4, 2020Under the campaign, banks were asked to onboard a minimum 100 new customers, including merchants and financial inclusion account holders, by each branch on the digital payment modes.
Banks were also advised to consider reward and recognition programme for their branches and business correspondents and other field functionaries for promoting the campaign.
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