PC Jeweller Acquires WGC's Bridal Gold Jewellery Brand 'AZVA'

New Delhi: PC Jeweller has acquired premium bridal gold jewellery brand 'AZVA' from the World Gold Council (WGC) for an undisclosed amount.  In a filing to the BSE today, PC Jeweller Ltd announced the "acquisition of the 'Azva' brand, through one of its wholly owned subsidiaries, from the World Gold Council".  In 2012, the World Gold Council had launched AZVA, India's first concept-based gold bridal jewellery brand, to demonstrate ...