Nikhil Kamath-Backed Gruhas Invests In Content Commerce Startup LehLah
The funds will be utilised for product development, increasing brand visibility, and expanding the team, LehLah said.
LehLah, a creator-driven content commerce startup, on Tuesday announced that it has secured Rs 12.5 crore in its seed funding round, led by Gruhas, a firm co-founded by Nikhil Kamath and Abhijeet Pai.
LehLah operates as a content commerce platform that allows creators to monetise their influence by sharing affiliate links for curated product recommendations.
"This investment highlights the growing appeal and market presence of LehLah. The funds will be utilised for product development, increasing brand visibility, and expanding the team," the company said in a statement.
Commenting on the funding, Kamath emphasised the shift in consumer behaviour, stating, "Shopping today isn't just about products – it's about trust, influence, and community. People don't want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetise their influence while making discovery and purchasing seamless. Only time will truly tell."
LehLah Founder Ashna Ruia expressed enthusiasm about the partnership, saying, “We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions.”
ALSO READ
India’s Preventive Healthcare Market Set For Growth, Entrepreneurs Should Act: Nikhil Kamath
"As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community with key partners like Nikhil Kamath by our side," Ruia said.
LehLah bridges the gap between creators and brand partners, with the aim to turn authentic content into a powerful revenue stream. By offering a seamless shopping experience for followers, it claims to drives sales and boosts conversions for brands.
Since its inception, LehLah has experienced rapid growth, partnering with leading e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, as well as prominent D2C brands like Libas and Foxtale.
(With inputs from PTI)
