(Bloomberg) -- Ride-hailingย startup Junoย once billed itself as the โanti-Uberโโaย kinder, gentler way to get a ride.ย It's now closing down its New York-based operations, and invitingย customers to joinย Lyftย Inc.
Juno is owned by Gett Inc., a Tel Aviv-based ride-hailing company that spent $200 million to acquire the business in 2017. In a statement Monday, Gett announced it was shutting downย Juno and that it would start a partnership with Lyft, allowing Gett's corporate clients to accessย Lyft rides through the Gett appย beginning next year.
The company cited โmisguided regulationsโ on ride-hailing companies in New York City,ย as well as an increased focus on Gett's corporate clients, as reasons to shutter Juno. โThis development reinforces Gett's strategy to build a profitable company focused on the corporate transportation sector, a market worthย $1 trillionย each year," Gett Chief Executive Officer Dave Waiser said in a statement.ย
Once seen as a promising competitor in the crowded New York City ride-hailing market, Juno first launched in 2016 by touting itself as the driver-friendly alternative to Uber Technologies Inc. It offered an equity package to drivers, promising them a chance to share in the wealth if the business was successful. But big payouts to driversย did not materialize after Juno's sale to Gett.ย Juno drivers will be paid in full for all rides completed by Monday evening, the company said.
Gett, most recently valued at $1.5 billion,ย has so far raised more than $800 million in backing from investors. The company had weighed a sale of Juno last summer.ย
To contact the editor responsible for this story: Anne VanderMey at avandermey@bloomberg.net, Molly Schuetz
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