ITC has launched a new variant of its popular cigarette brand, Gold Flake. The company has launched the 84 mm (millimetre) Gold Flake Quad Core filter cigarette, Cogencies reported citing sources.
A pack of 10 Gold flake Quad Core cigarettes will cost Rs 95.
ITC's stable of cigarettes includes brands like Classic, Gold Flake, India Kings, Bristol Filter, Capstan Filter, Flake Filter and Flake Excel Filter.
The ITC stock was up 0.90 per cent on the BSE at 2:02 pm, underperforming the broder Nifty and the Sensex.
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