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Innovation Cushions FMCG Companies During India’s Consumption Slowdown

FMCG companies—from Nestle to Britannia—have banked on product innovation to tide over the worst slump in nearly a decade.

(Image: BloombergQuint)
(Image: BloombergQuint)
In 2015, when Maggi went off shelves over unfounded concerns about high levels of monosodium glutamate, a flavour enhancer, Nestle India Ltd.’s share in the nation’s instant noodles market went from 80 percent to zero in a month. A strategy that the consumer goods maker followed to repair the damage has paid off nearly three years later during India’s worst consumption slowdown in nearly a decade.As Nestle India’s revenue and profit ...
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