InMobi Ties Up With China's APUS in Bid to Challenge Google

Mumbai: Mobile advertising firm InMobi said on Wednesday it is partnering APUS, a Chinese start-up that customizes Android software, in an alliance that InMobi expects will help it reach 500 million new users in China and other countries by 2016. InMobi competes with Google and Facebook in the $100 billion global mobile advertising market, and is one of the few Indian start-ups to make a profit. It already reaches 1.4 billion device...