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India’s Travel Boom To Grow Unabated As Middle Class Joins The Bandwagon
While most post-pandemic consumption trends have wound out, Indians’ love for holidaying is the only trend that’s chugging along unabated.
18 Oct 2024, 08:23 AM IST i

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Even those people who dislike travelling or change let go of their misgivings to join the vacation bandwagon. (Source: Freepik)
Eleven years after he started working, Mumbai-based Ramesh Rajguru took his first family vacation ever with his mother, two children and wife to Kerala. This was in 2022, two years after the pandemic hit, and a year after the lockdown ended. “When we were stuck at home, I realised that I hadn’t taken a family vacation, except visiting temples or weekend trips to Alibaug. When we were children, summer vacations were trips to gran...

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