Paytm parent One97 Communications Pvt. Ltd. has retained sponsorship rights for the Indian cricket team's international and domestic matches with a winning bid of Rs 3.80 crore per match.
The Board of Control for Cricket in India on Wednesday announced the deal with the Paytm, which had acquired the rights in 2015 for a four-year period.
"The winning bid was at a price of Rs 326.80 crores to be paid for 2019-23 home season. The winning bid was Rs 3.80 crore which is at 58% incremental value in comparison to the previous per match value of Rs 2.4 crore," BCCI said in a statement.
"I'm pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket," BCCI Chief Executive Officer Rahul Johri said in a statement.
"We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it,” said Paytm CEO Vijay Shekhar Sharma.
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