Tata Group's hospitality arm, Indian Hotels Company Ltd., said it has launched a new hotel brand 'SeleQtions', which is a collection of named and distinctive properties.
The brand has been launched with 12 hotels across the country.
"SeleQtions will allow IHCL to cater to a broader audience of travellers who prefer staying in hotels with a distinctive character," Puneet Chhatwal, managing director and chief executive officer at IHCL, said.
SeleQtions also includes hotels that have a slice of history, defining location or a differentiated theme, he added.
The 12 hotels in the first phase include properties such as President in Mumbai, Ambassador in New Delhi, The Connaught in New Delhi, Blue Diamond in Pune, Cidade de Goa, Tajview in Agra and Devi Ratn in Jaipur, Pratap Mahal in Ajmer, Savoy in Ooty, Gateway Coonoor, Gateway Chikmagalur and Gateway Varkala, IHCL said in a statement.
"For those hotels which are independent, IHCL offers its robust infrastructure, including global reservation systems, Taj InnerCircle loyalty programme and sales and marketing support", it added.
IHCL has brands such as Taj, SeleQtions, Vivanta and Ginger in its portfolio.
Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.
