In a major relief for pharmaceutical, FMCG and apparel companies, the government on Tuesday allowed manufacturers to use existing packaging by affixing price stickers to reflect the revised rates. The extension has been permitted until December 31 in a bid to ease transition after the recent GST rate changes, avoiding the need to discard old stock.
"The original MRP shall continue to be displayed, and the revised price shall not overwrite on it," the Ministry of Consumer Affairs, Food and Public Distribution said in a Sept. 9 notification. "Declaration of the changed retail sale price (MRP) shall be made by way of stamping or putting sticker."
Companies are also required to run two newspaper ads to inform consumers of the revised prices, according to the notification.
As per the new GST rates, manufacturers, packers, and importers can revise the MRP on unsold stock until 31st December 2025 (or until stock lasts).
September 9, 2025
Revised prices must reflect GST changes only.
The old MRP must remain visible.
Any increase or decrease in price can only match… pic.twitter.com/HdwVTUqcQYThe move follows representations from industry bodies, which flagged that companies are holding two to three months' inventory with old pricing and grammage across the supply chain — from factories to retail shelves. They warned that goods worth thousands of crores would become unsellable without permission to use existing packaging. The government's nod offers significant relief, especially to sellers of apparel and footwear priced above Rs 2,500, where GST has risen from 12% to 18%. In their submissions, the Retailers Association of India and the Clothing Manufacturers Association of India have argued that retailers and brands lack the margins to absorb the higher tax and risked heavy losses if unable to pass on the cost.
The government's decision to allow manufacturers, packers, and importers to revise the MRP on unsold stock provides dual benefits, said Saurabh Agarwal, Tax Partner, EY. "It ensures that consumers are transparently informed of revised prices, while at the same time, it also helps industries avoid the large-scale wastage of packaging material."
The recent GST overhaul saw steep cuts on most consumer goods, with taxes on butter, cheese, and confectionery reduced to 5% from 12%, and on chocolates, biscuits, cornflakes, coffee, ice-cream, hair oil, soaps and toothpaste to 5% from 18%. The Council also reduced GST on 36 lifesaving drugs and medicines to nil from higher tax slabs. Similarly, the GST on footwear and apparel priced up to Rs 2,500 will now be taxed at 5%, but those priced beyond Rs 2,500 will be levied 18%. At present, these items priced up to Rs 1,000 are taxed at 5%. Beyond that, 12% GST is levied.
The revised rates will take effect from September 22, coinciding with Navratri's first day, and is expected to spur consumption across segments.
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