Flipkart to Focus on Personalised Offering

Chandigarh: E-retail giant Flipkart on Wednesday said it will focus on personalised offering by using backend data intelligently to give best shopping experience to customers. The e-commerce major claims it has a customer base of 45 million. The company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint. "We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology... we will look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers," Company's VP, business development, Adarsh K Menon said on Wednesday. Mr Menon said that the company was focusing on automating supply chain to increase accuracy and drive greater speed. Asked about some reports of customers complaining about not getting products what they ordered, he said, "If you look at our daily or monthly scale, it is very big. But mistakes do happen but it is minority, it will be very small. But the idea is it should not be there," he said. "We have customer friendly policies like cash on delivery and easy returns within 30 days," he said. The company has also started 24-hour Immediate Payment Services wherein payment will be made to customers within minutes as soon as products reach warehouse. Mr Menon said that 10 million customers visit Flipkart every day and average 4-5 lakh shipments are made per day across the country with electronic, lifestyle and home categories having bigger share in it. He informed that company can deliver products in 13 cities within a day while in 50 cities it can deliver product next day. Company also announced the launch of 'FlipkartConnect'-a campaign designed to educate and create awareness amongst customers in Punjab about the benefits of online shopping. With over 2 lakhs customers, Punjab is one of the fastest growing regions in North India and witnessed close to 8 per cent month-on-month growth. In fact, Ludhiana, Jalandhar and Chandigarh have emerged as the top performing cities in this region, he said. The latest trends reflect that shoppers across all age groups-especially students and young professionals are increasingly shopping via mobile app from the cities in Punjab. Today, close to 80 per cent of the traffic comes via mobile and new app features like 'FlipkartImageSearch' and 'FlipkartPing' are used extensively by the shoppers in Punjab especially while shopping for lifestyle products. "Our customer base in Punjab has been growing exponentially over the last one year...the massive app adoption amongst customers, especially the youth in this region reflects the latest way in which people are shopping in Punjab. Cities like Chandigarh, Ludhiana and Jalandhar are our top performing markets and we foresee more and more customers from this region joining the online revolution," Mr Menon said.

Flipkart to Focus on Personalised Offering

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