NDTV has learnt that that B4U, which is co-promoted by steel magnate Lakshmi Mittal, is looking for a valuation of USD 150 million and if this deal goes through it will mark Eros's entry into the niche Bollywood channel genre.
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Eros PLC, the holding company of Eros Group that produces and distributes movies globally is in serious talks with B4U Television network that has channels.