(Bloomberg) -- Comcast Corp. offered 17.28 pounds per share in auction for Sky Plc, topping 21st Century Fox's bid at 15.67 pounds per share, the U.K. Takeover Panel announced in a statement on Saturday.
The Comcast offer values Sky at 29.7 billion pounds ($38.8 billion).
Sky's Big Day: Fox Faces Off to Comcast in Battle for Control
To contact the reporter on this story: Tiago Ramos Alfaro in London at talfaro1@bloomberg.net
To contact the editors responsible for this story: Simon Lee at slee936@bloomberg.net, Rebecca Penty
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