Mumbai: Bharti Airtel Ltd, India's top mobile phone carrier, cut prices of its mobile data services on a special plan on Monday, accelerating discounts in the highly competitive market as the entry of a new rival looms.
Reliance Jio, a unit of Reliance Industries and controlled by India's richest man Mukesh Ambani, is expected to launch commercial fourth-generation telecommunication services in the coming weeks.
Jio, expected to price its services aggressively, is giving away free voice calls and 4G data benefits for three months as it signs up subscribers for testing of its network.
Bharti Airtel, Vodafone India, and Idea Cellular - the nation's top three cellular carriers - have already started cutting prices, which analysts say is aimed at retaining customers with the impending entry of Jio.
Bharti Airtel announced on Monday a new plan offering 1 GB of data at Rs 99 a month if a subscriber pays an initial amount of Rs 1,498. Typically, 1 GB of 3G or 4G data costs as much as Rs 300.
Last month, all the three operators slashed their prepaid data tariffs, by more than half under some plans. Prepaid subscribers account for more than 95 per cent of mobile telecom service subscribers.
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