Astrotalk Goes Global, With Stars Aligned For Rs 2,000 Crore Goal And IPO
From being unsure of its own potential to becoming India’s largest astrology platform, Astrotalk has touched a Rs 1,650 crore annual topline.
From horoscopes in newspapers to real-time astrological consultations on your smartphone, astrology in India has undergone a massive tech facelift. Currently leading that transformation is Astrotalk, a platform that’s turned a centuries-old belief system into a thriving digital business.
From being unsure of its own potential to becoming India’s largest astrology platform, the company has touched a Rs 1,650 crore annual topline, with ambitions of reaching Rs 2,000 crore by FY26.
"We couldn’t believe the scale," Co-Founder and CEO Puneet Gupta told NDTV Profit, pointing out that Astrotalk commands over 85% of the online astrology market in India. "We focused on one-on-one consultations while others focused on content. There’s a real demand for genuine astrologers and no other platform was doing it the way we did."
The platform has connected 8 crore users to astrologers so far, with 1.8 crore paid consultations and 15 lakh monthly transacting users, averaging 11 to 12 minutes per session. Marriage remains the top consultation category.
Astrotalk’s model of chat and call-based astrology with a pay-per-minute pricing and complete privacy has struck a chord. Gupta believes the offline astrology market is still massive, with even Instagram astrologers doing well. The offline-to-online shift has only just begun.
Currently, 30% of the firm’s revenues come from international markets, led by the US. "Even Americans are consulting astrologers now," Gupta said, noting that English-speaking astrologers are seeing strong traction overseas. International business is likely to outpace India in the future.
In September 2024, Astrotalk launched AstroStore, offering spiritual products like gemstones, rudrakshas and puja items. The vertical has already scaled to a Rs 100 crore annualised revenues. "We didn’t want to enter D2C, but customers complained about poor quality elsewhere," Gupta said.
The company has also kickstarted work on its IPO, with an internal DRHP filing target for mid-2026 and listing aimed at late 2026 or early 2027. It has onboarded a CFO and plans to bring on a Big 4 or Big 6 auditor soon.
Astrotalk is profitable, with Rs 250 crore in profit last year, up from Rs 100 crore the year before. It maintains 18 to 20% Ebitda margins.
On competition, Gupta said hundreds of astrology apps enter the market each year, but Astrotalk’s execution, team and speed have kept it ahead. "Talent will be our moat," he said.
Gupta acknowledged that astrology remains controversial to some, but added, "We are just a conduit. The stats speak for themselves."
