Amul Defends TV Commercials; Says Hindustan Unilever Trying To Frighten It

Ahmedabad: Gujarat Milk Marketing Federation Limited (GCMMF), which sells its products under Amul brand, today defended its TV commercial for ice cream and accused HUL of resorting to "stunt to pressurise and frighten" it. FMCG major Hindustan Unilever Limited (HUL) has moved Bombay High Court against Amul over the commercial, which suggests to consumers to buy Amul ice cream and not the 'frozen dessert' as the latter was made from ...