Alt Balaji Banking On Regional Content To Drive Growth
90% of Reliance Jio’s investment in Balaji Telefilms will go towards Alt Balaji, says CEO.
Alt Balaji, the online content streaming arm of Balalji Telefilms Ltd., will rely on regional languages to boost its growth, said Nachiket Pantvaidya, chief executive officer of the new entrant.
The content producer will release its current bank of content in Tamil, Bengali, Telegu and Punjabi by December and plans to eventually produce original content in various languages, he said at the sidelines of the Axis Capital 2020 Stars conference.
Balaji Telefilms recently received an investment of Rs 413 crore from Mukesh Ambani-backed Reliance Jio Infocomm Ltd. Ninety percent of the funds will be directed towards the digital platform which will use it primarily for content generation, Pantvaidya told BloombergQuint. The platform, which showcases only original content, currently has a bank of 12 shows and is already one of the top three players in India according to data analystics website App Annie.
Alt Balaji also plans to dub and create original content in languages for South Asian countries. “What is really attractive to us is languages like Bhasa, Bengali, like Punjabi which will attract a South Asian audience across countries like Banagladesh and Indonesia," Pantvidya said.
Watch the full interview here.
