Jio has announced a new scheme called "Dhan Dhana Dhan", offering "unlimited" data under recharge packs starting from Rs 309. "Dhan Dhana Dhan" from Reliance Jio Infocomm - the telecom arm of billionaire Mukesh Ambani-led conglomerate Reliance Industries - comes days after of the new entrant deciding to withdraw its "Summer Surprise" offer on telecom regulator TRAI's advice. "In order to smoothen the migration from free to paid services, Jio has implemented simple, affordable and regulatory compliant plans in customer interest," Jio said in a release on the Dhan Dhana Dhan scheme. Like its earlier "Summer Surprise" offer, "Dhan Dhana Dhan" recharges will further boost Jio's already strong customer retention under Prime as well as attract new customers to its fold, say analysts. (Also read: 'Your first recharge an auspicious moment for Jio')
Reliance Jio in a statement on Tuesday said it has fully withdrawn its Summer Surprise offer "following the advice of Telecom Regulatory Authority of India". For members of its Prime services, Jio announced new "all unlimited" plans "aimed at encouraging Jio subscribers to live the Digital Life without restrictions - Jio Dhan Dhana Dhan!"
How to get "Dhan Dhana Dhan" benefits
If you are an existing Jio customer but have not bought your first Jio recharge so far, you "need to do so by 15 April 2017 to avoid degradation and/or discontinuation of services". Those unable to subscribe to Prime until now can "continue to do so by paying Rs. 408 or Rs. 608 (Jio Prime + recharge price) to avail these benefits", according to Jio.
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