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Number Fever: The Pepsi Contest That Became a Deadly Fiasco
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But what it led to was disaster.
12 Aug 2020, 05:29 AM IST
(Bloomberg Businessweek) -- Marily So, a woman in her early fifties with graying hair, runs a sari-sari store out of her one-room home in a concrete building beside a railway track in Manila. In the steamy heat of a summer afternoon, shirtless children appear at her window clutching coins. With a kind smile, she serves them warm bottles of water and Royal Tru, one of a few sodas she displays alongside tiny shampoo sachets and single ...
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