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Stitch Fix Uses Netflix-Like Algorithms to Help Customers Find Their Style
Stitch Fix Founder Katrina Lake says even the biggest troves of statistics lack power unless they’re analysed.
15 Jun 2019, 05:44 PM IST
(Bloomberg Businessweek) -- It takes guts to tell a fortysomething woman she should wear a romper—the one-piece shorts-and-shirt combination traditionally worn by small children. Still, that’s what Katrina Lake, 36, co-founder and chief executive officer of online retailer and styling service Stitch Fix Inc., did in early June when she pulled together an assortment of clothing for a customer. Besides the romper, Lake added a floral w...
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