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P&G Is Developing Its Next Big Thing in a Room Buzzing With Flies
Desperate for new ideas, 182-year-old P&G found the lean-startup gospel and created Ventures, a nimble innovation wing.
16 Feb 2020, 03:31 PM IST
(Bloomberg Businessweek) -- It’s a classic setup: A psychology grad, a microbiologist, and a chemical engineer walk into a room buzzing with flies. The psych grad is versed in feminine-hygiene products. The microbiologist has a side business in eco-friendly yards. The chemical engineer specializes in wet wipes. The room, OK, it’s not a bar, but the University of Cincinnati’s Benoit Laboratory has its charms, too.
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