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Why Airtel Could Take On Reliance Jio And Vodafone Idea Couldn’t
While Reliance Jio’s expansion overdrive triggered telecom mergers, Bharti Airtel took steps to cushion itself from the onslaught.
17 Sep 2019, 02:59 PM IST
When Mukesh Ambani muscled into India’s telecom sector with free services and rock-bottom data pricing, incumbents dug in by cutting tariffs. That didn’t stop Asia’s richest man from storming past them to the No. 1 crown. Still, billionaire Sunil Mittal’s Bharti Airtel Ltd. is in the fight even as things have turned worse for Vodafone Idea Ltd.Ambani’s Reliance Jio Infocomm Ltd. has 33 crore subscribers and the biggest market share b...
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