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An Indian Toy Story That Isn’t Ending Well For Small Businesses
Push to formalise market and boost local output threaten survival of small toymakers.
17 Dec 2020, 03:43 PM IST
After India eased some of the lockdown curbs in April, Pawan Gupta started making colourful silicone bracelets for kids that can be filled with sanitiser. A distributor of toys, Gupta, 56, also planned to manufacture board games. But he shelved expansion, and now may even have to shut his new business.Starting Jan. 1, Indian toymakers require certification from the Bureau of Indian Standards. Overseas suppliers selling to Indian firm...
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