AutoRoyal Enfield A ‘Rare Pocket Of Growth’ In A Slowing Two-Wheeler Market: BofA
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Royal Enfield A ‘Rare Pocket Of Growth’ In A Slowing Two-Wheeler Market: BofA
Royal Enfield sales rose for the third straight month in February—up 19% year-on-year to 90,670 units—as demand for the breadwinner Bullet and Classic models returned.
The Royal Enfield Classic 350. Comebacks are stronger than setbacks, BofA says of Royal Enfield. (Photo source: Company)
That Royal Enfield is “made like a gun” is in its tagline. Now, the world’s oldest motorcycle brand in continuous production has new “growth bullets” at play. “Comebacks are stronger than setbacks,” BofA Securities said in a note dated March 4. “We think Royal Enfield is a rare pocket of growth in an otherwise slowing auto market.”Sales of the Bullet maker rose for the third straight month in February — up 19% year-on-year to 90...