Katya Naidu
Stories By Katya Naidu
Why Amazon And Flipkart Are Struggling To Beat Meesho In India's Smaller CitiesWith 274 million users and lowest-cost logistics, Meesho is defending its value commerce crown against giants like Amazon and Flipkart.
No City For Smaller Homes: Taxes Piles On As Luxe Homes Rule In MumbaiMumbai's smaller homes under 500 sq ft are declining due to redevelopment and rising property prices, with municipal authorities considering a sewage tax to recover lost revenues.
A Little Less Golden: Why 9 Carat Is India's Newest Jewellery BetTo beat the sales blues, jewellers are taking an off-beat track - inching up fabrication of lower carat jewellery in a market that's dominated by 22 carat gold jewellery.
As Markets Swing, Portfolio Management Services Set For ComebackWhile mutual funds pool funds and invest, SIFs too follow the same path at a much higher rate of specialization and play over a wider set of hedging products. However, PMS provides segregated accounts of investors with around 18-20 products.
Swiggy Vs Zepto Vs Zomato: Customers Or Profits — The Great Question Haunting Qcomm PlayersZepto and Swiggy seem to be keen on improving margins by selling more to their existing customer base - breaking them away from the new challengers as well as Zomato.
Gold ETFs To Keep Shining Amidst Duty Hikes, Austerity AppealsReduced imports, the government hoped, could tame the country's gold import bill, which stood at $71.98 billion in FY26. It went up 24% year-on-year, largely owing to gold price increase.
With Sticky & Patient Capital, Family Offices Trade Up As Startup Co-InvestorsUntil now, there is a large section of interest in pre-IPO deals. It has become a sweet spot as they can invest into companies with earnings visibility and a path to the public market, and more importantly have demonstrated scale.
North Buys Bulk, South Buys New: Inside India's FMCG DivideWhen a product fails in the South, few FMCG majors would ever go ahead with it, industry experts say.
'Credit Score As Character Certificate?': Why Some Employers Now Check It Before HiringIn some sectors, hiring checks are moving beyond qualifications and experience. A lesser-known metric is increasingly appearing in recruitment processes — raising questions about privacy and fairness.
REITs To Land A Windfall As Central Government Companies May Monetise AssetsIndia's public sector companies hold vast real estate assets — much of it underutilised. A new Budget proposal could move these properties into dedicated REITs, turning idle land and buildings into income-generating, market-valued assets. Here's what that could mean.
Startup Funding Slips Into Slowdown Zone, But Fintech To Shine BrightThe exit picture for fintechs brightened exponentially in the last two years with 12 IPOs in 2024 and 2025.
Beyond The Bubble: Indian AI Startups Grow In Their LaneMost Indian startups are trying to solve unique problems that are sector-specific; and not trying to become the next ChatGPT but building specific products using these large platforms.
One Cook, Too Many Broths: Bhavish Aggarwal's Ola, Krutrim Businesses SufferOla and Uber maintained an almost duopoly at one point in time, but Rapido's lightning-fast growth made Ola concede its market share, which is down to 30%.
Zepto Sparked The 10-Minute Delivery Frenzy — But Can It Still Win It?The gap between meal delivery and other snack items like coffee and more such exists – as Zepto has pointed out – and others are scaling fast.
Return Of The Native: Why Are NRIs Back To Live The Indian DreamA growing number of NRIs are packing up years of life abroad and choosing to return home — even when they have green cards, stable jobs and long-term prospects overseas.
Finance For Freelancers: Amid Rising Uncertainty, A Guide To Stay Afloat And Build WealthDisillusioned by jobs and vanishing careers, freelancers tie ambitions, lifestyles and anxieties with investments.
Luxury Not Just For The Rich, Henrys Are Driving The MarketPersonal luxury to see fastest growth as aspirational buyers bring buzz to the market.
Real Estate Bull Run: New Launches, GCC Rush, Suburbs And More — What's Fueling Sales In ChennaiChennai's supply addition has just started to pick up with the market moving towards luxury.
Schools Over A Good Home — How Lower Middle Class Spends For TomorrowHalf of lower middle class respondents say they’d stop UPI if fee is introduced.
Unisex Clothes, Trending Sneakers – How GenZs See Value Beyond Price TagsIn The GenZ Budget Book, Experiences Equal Essentials, Speed Is As Non-Negotiable As New-Age Values