Of AI And Pizzas: Papa Johns, Google Cloud To Predict Cravings, Deliver AI-Powered Pizza Experiences

Google Cloud has announced an expanded partnership with Papa Johns to improve the pizza maker's ordering and delivery experience using artificial intelligence. 

Through its partnership with Google Cloud, Papa Johns expects to drive success through increased order frequency, higher-value orders, reduced customer service costs, improved customer satisfaction via a chatbot, and more joyful pizza experiences.

"Our partnership with Google Cloud will enable us to take personalisation to the next level. We're not just reacting to orders – we're anticipating our customers' needs and proactively providing tailored recommendations and offers," said Todd Penegor, chief executive officer of Papa Johns.

Papa Johns has created a team, named PJX, that will leverage Google Cloud's AI, data analytics and machine learning capabilities to provide a more consistent experience for customers both inside its restaurants and throughout its digital channels.

Key projects for the team include:

• Anticipating Customer Needs: Using Google BigQuery, Vertex AI, and Gemini, Papa Johns will suggest orders through push notifications or email, based on customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events.

• Hyper-Personalised Loyalty Experiences: By applying Google's generative AI models against its data, Papa Johns can help optimise loyalty programme rewards and benefits. In addition, real-time personalisation will help dynamically adjust the website and app experience for users, such as presenting unique discount codes or advertisements based on previous orders, customer preferences, and location.

• Predictive Ordering And Personalised Marketing: Using Google Cloud's AI, Papa Johns will aim to predict customer ordering patterns to provide promotions and ordering shortcuts. This also includes AI-driven marketing campaigns that can deliver personalised offers, content, and timing based on preferences.

• AI-Powered Customer Interactions: Papa Johns plans to build an AI-powered chatbot that can handle common customer inquiries, escalating complex issues to live agents. The pizza maker will also incorporate AI-powered voice ordering via the app.

• Restaurant Operations: Papa Johns will transition to a Google Cloud-based point-of-sale system that lays the foundation for AI-driven dispatching, route optimisation, and intelligent automation of key restaurant processes.

"Google Cloud's portfolio of data, analytics, and AI capabilities is helping Papa Johns deliver proactive, hyper-personalised service that goes above and beyond for its customers, building relationships that will keep customers coming back for more," Matt Renner, president, global revenue, Google Cloud, said.