(Bloomberg) -- Facebook says today that it's removing its "Trending" feature to make way for "future news experiences on Facebook," including a "Breaking News Label," the company says today in a statement.
- Facebook says it introduced the feature in 2014 as a way for users to discover news topics; however it only accounted for less than 1.5% of clicks to news publishers on average
- Facebook says it had that over time people found the product to be less and less useful
- Co. says it will remove feature next week
- Shares of Facebook Inc. rose to a session high of ~1.4 percent as the S&P 500 Index advanced
To contact the reporter on this story: Edith Moy in New York at echan10@bloomberg.net
To contact the editor responsible for this story: Lauren Berry at lberry4@bloomberg.net
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