During the year, Star Cement delivered a robust 9% YoY growth in sales to Rs 3,163 crore, supported by an 8% increase in volumes. (Source: freepik)
During the year under review, Star Cement's sales of premium cement grew by 85% YoY, reaching 11% of total trade sales driven by aggressive marketing and promotional efforts. Additionally the company launched a new cement brand, Dhalai Master, in the premium category, further strengthening its product portfolio.