Axis Max Life’s execution on agency productivity, product mix rationalization, and distribution diversification positions it well for the evolving landscape, adds the brokerage.
(Source: jannoon028/ freepik)
The upcoming reverse merger with Axis Bank serves as a potential re-rating catalyst. While currently pending regulatory approval, the merger would provide Max Life with direct access to capital markets, improve visibility, investor familiarity, and liquidity, cement alignment with the Axis brand—a trusted financial services name with ~5,000 branches, and unlock valuation benchmarking with listed life insurers.