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ICICI Direct Report
Rising adoption of smartphones, high internet speed and social distancing (due to Covid-19) has changed consumer behaviour.
Consumers now prefer to transact (buy a product) virtually over the smartphone via an app instead of physical transaction. This has led to virtualisation of business models.
In addition, to keep business up and running in a work from home scenario, technology is gaining traction.
As a result, new age technologies like cybersecurity (to protect business from work from home scenario), app development (to help customer transact virtually) and Cloud (to enable seamless and efficient online transaction) are witnessing robust growth.
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