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ICICI Securities Report
Bajaj Consumer Care Ltd.'s Q2 revenue grew 4% as hair oil category grew 1% in July-August 2020.
A consensus beat. New Managing Director, Jaideep Nandi (joined on January 02, 2020) has his task cut out, taking charge during a weak demand situation.
On the positive side, Bajaj Consumer has the levers of -
- higher gross margins (resources to invest in advertisement spends),
- increasing direct distribution,
- focus on rural India and
- introduction of lower priced SKUs and increased focus on Bajaj Amla (gooseberry) hair oil to tackle downtrading by value seeking consumers.
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