Research Reports'Buy' Vishal Mega Mart, Maintains ICICI Securities, Sees Up To 32% Upside — Here's Why
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'Buy' Vishal Mega Mart, Maintains ICICI Securities, Sees Up To 32% Upside — Here's Why
With its value pricing strategy, led by focus on private labels, lean cost structures, efficient supply chain and loyal customer base, Vishal Mega Mart is well placed for sustained profitable growth.
Vishal Mega Mart is focused on targeting middle class population while retail industry is witnessing a shift towards organised retail including quick commerce, says ICICI Securities. (Photo source: Vishal Mega Mart/Facebook)
Vishal Mega Mart currently has opportunity to improve scale further to negotiate better terms of trade from branded fast moving consumer goods players when compared to larger peers (DMart, Reliance Retail), but it focused on private labels to provide value to customers.