(Bloomberg) -- Martha Stewart is working with pot giant Canopy Growth Corp. to develop cannabis-related animal care, cosmetic and food products, the lifestyle guru said Tuesday.
Canopy announced in February that Stewart, 77, was taking on an advisory role at the cannabis company and would help develop a “broad new line” of products, including some for animals.
Stewart revealed some details of those products for the first time at the World Cannabis Congress in Saint John, New Brunswick. “We're working in animal care, we're working in cosmetics, body care,” she said. “I've been experimenting little bit with some of the good products that are available now, I find them very useful and really good for your skin, and I think the anti-inflammatory qualities of some of them are very good.”
Food is another area of focus, and Stewart said she thinks her Martha Stewart Living brand can contribute to the edibles industry. Edibles will join the list of legal products in Canada later this year.
“We have so many recipes,” she said. “Martha Stewart Living has 30,000 or 35,000 original recipes, and those can be adapted with cannabis or CBD or whatever we're going to use.”
Canopy Chief Executive Officer Bruce Linton and Stewart were introduced by Snoop Dogg, who sells his Leafs By Snoop pot brand in Canada via Canopy and hosts a cooking show with Stewart. Linton said they've chosen a brand name for the new products but it won't be revealed until later this year.
“It was such an enlightening thing for me to be able to enter into another new industry,” Stewart said. She's given CBD to “several” of her dogs and said she also sees potential for treating geriatric patients with cannabis.
Canopy is conducting several clinical trials exploring how cannabis compounds can improve human and animal health, including research into the effectiveness of CBD, a non-intoxicating compound, to treat anxiety in animals. The U.S. legalized CBD derived from hemp in December.
Stewart joked that her brothers “experimented” when they were young, including one who grew his own pot, but she didn't partake. She said her friends now often bring “baggies of gummy bears” when they come to visit her.
Her main advice for the industry? “Make the best product at the best price and distribute it as widely as possible.”
To contact the reporter on this story: Kristine Owram in Toronto at kowram@bloomberg.net
To contact the editors responsible for this story: Brad Olesen at bolesen3@bloomberg.net, Jacqueline Thorpe, Scott Schnipper
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