Shares of Aditya Birla Fashion and Retail Ltd. fell over 8% on Tuesday after a large block deal hit the counters. About 4.35 crore shares, or 3.57% of the company's equity, changed hands for Rs 289 crore, at an average price of Rs 66.4 per share.
Recently, Morgan Stanley had struck an optimistic note on the Aditya Birla Group's retail businesses. The global brokerage upgraded ABFRL to “Overweight” and initiated coverage on Aditya Birla Lifestyle Brands Ltd (ABLBL) with the same rating, citing improving fundamentals and scope for a valuation re-rating.
Morgan Stanley said the May 2025 demerger of ABFRL has resulted in two distinct listed entities catering to different investor preferences. According to the brokerage, ABFRL now houses growth-oriented businesses with higher execution risks, positioning it as a “high risk, high reward” opportunity.
In contrast, ABLBL is seen as a steadier and relatively lower-risk play on India's lifestyle and apparel consumption trends, benefiting from more predictable earnings and a cleaner business profile.
The brokerage believes that as execution improves and financial metrics stabilise, both entities are well-placed to attract differentiated investor interest and unlock value over time.
Aditya Birla Fashion Share Price Today
The scrip fell as much as 8.50% to Rs 65.78 apiece, paring losses to trade 4.81% lower at Rs 68.43 apiece, as of 10:32 a.m. This compares to a 0.43% decline in the NSE Nifty 50 Index.
It has fallen 75.73% on a year-to-date basis. The relative strength index was at 51.73.
Out of XX analysts tracking the company, five maintain a 'buy' rating, five recommend a 'hold,' and 10 suggest 'sell,' according to Bloomberg data. The average 12-month consensus price target implies an upside of 25.8%.
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