A vendor sits at the counter of a mobile phone store at Chandni Chowk market in New Delhi, India. (Photographer: Ruhani Kaur/Bloomberg)
(Bloomberg Businessweek) -- Brands including Apple and Huawei are releasing almost a hundred smartphone models ahead of India’s Diwali shopping bonanza, an unprecedented rollout for companies looking to capture a bigger chunk of the world’s second-largest mobile market.