BusinessTo Counter Patanjali, Nestle Plans To Launch 25 Products
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To Counter Patanjali, Nestle Plans To Launch 25 Products
Nestle India plans to launch up to 25 products across various categories
Players such as Patanjali redefine rules of game, says Nestle India
Nestle India claims 55.5% share in instant noodles market
Nestle India says it has "weathered" the Maggi "storm".
New Delhi: Having "weathered" the Maggi storm, Nestle India is embarking on a product offensive, launching up to 25 products across various categories to fend off "disruptive competition" from new rivals like Patanjali.
The company, which now claims a 55.5 per cent share in the instant noodles market, however, says financially it could take a few more quarters to fully overcome the Rs 500-crore hit it took because of the ban on Magg...