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Maha Kumbh Impact: Airfares Stay Firm Amid Seasonally Weak Q4 Travel Demand

Prayagraj airport saw record traffic during Maha Kumbh, handling over 30,000 passengers in a week, while airfares on most key domestic routes fell ahead of Q4 travel demand.

<div class="paragraphs"><p>The Uttar Pradesh government directed airlines to add flights and reduce fares to Prayagraj as Maha Kumbh drew over 50 crore visitors, yet airfares remained high on select routes. (Photo source: Vijay Sartape/NDTV Profit)</p></div>
The Uttar Pradesh government directed airlines to add flights and reduce fares to Prayagraj as Maha Kumbh drew over 50 crore visitors, yet airfares remained high on select routes. (Photo source: Vijay Sartape/NDTV Profit)
Airfares remained firm in the March quarter in otherwise a seasonally weak travel period, as airlines leveraged pricing power on one key destination where fares surged beyond Rs 50,000—a level that even flights to Asian international destinations typically do not reach during peak tourist seasons.The surge was concentrated on flights to Prayagraj for the Maha Kumbh, a rare celestial event occurring after 144 years that drew more than...
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