Leading SUV maker Mahindra and Mahindra Ltd (M&M) today said it will open the second phase of bookings for XUV500 for 10 days from January 25.
The company has decided to undertake a draw in the next round of bookings in case the requests for the latest Sports Utility Vehicle (SUV) from the M&M stable exceed 7,200.
This will help in ensuring a reasonable waiting period for the customers selected in a fair and transparent manner, the company said.
The draw process will be validated by professional services firm Deloitte Touche Tohmatsu India Pvt Ltd (DTTIPL) and details will be announced on the brand's website, Vivek Nayer, Senior Vice President-Marketing, Automotive Division, M&M, said.
The bookings for the XUV500 had to be temporarily deferred just post-launch as four months' production of over 8,000 units was sold out within just 10 days in five cities, Nayer said.
Meanwhile, speaking in Ahmedabad, another M&M executive said delivery of XUV500 is expected to commence from mid-February.
"We shall close bookings for XUV500 on February 3. Thereafter, we shall have a draw process. Our endeavour is to announce the winners before February 15, and deliveries shall commence very soon after that," M&M Vice-President (Sales) Vijay Nakra said.
The auto major is also in the process of ramping up production of its latest SUV manufactured in Chakan in Pune to around 3,000 units per month from the current 2,500, keeping in view the demand.
"We are ramping up our production, and our endeavor is to raise production from the current levels of 2,500 to 3,000 units in the next few months," Nakra said.
"Post the launch, XUV500 has bagged 35 per cent market share in the premium SUV category," he added.
M&M has posted a year-on-year growth of 28 per cent till December, which is above the industry curve, he said.
The SUV was today launched in Ahmedabad with its W6 model available at an ex-showroom price of Rs 11.27 lakh. Its higher end version, W8 2WD, is priced at Rs 12.65 lakh.
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