GlaxoSmithKline Asia has slashed the price of fever and pain-relief pill Crocin Advance by around 50 per cent across India.
GlaxoSmithKline Asia (GSKAP) had earlier sought exemption for Crocin Advance Paracetamol Fast Release 500 mg tablet under the provisions of the Drugs Price Control Order (DPCO), 2013.
"GSKAP is reducing price of Crocin Advance Paracetamol Fast Release 500 mg tablet to conform to the price notified under DPCO, 2013 with immediate effect," GSKAP said in a statement.
GSKAP takes care of all non-nutrition products whereas GSK Consumer Healthcare is a listed entity which deals only in nutritional products.
From now onwards, Crocin Advance 500mg tablet will be supplied at revised prices, the company said.
"Other variants of Crocin continue to be available for consumer consumption. GSKAP has been and will continue to be compliant with law of the land," it added.
Currently, Crocin Advance fast release 500 mg tablets are priced at Rs 30 for a strip of 15 pills, while the price of paracetamol 500 mg - the drug molecule - is capped by NPPA at 94 paise for a tablet, or around Rs 14 for a strip of 15.
GSK had stopped manufacturing Crocin in September 2012. It had then launched the variant - Crocin Advance - at a higher price, claiming that it was an innovative product.
The other variants of Crocin sold include Crocin 650, Crocin Cold and Flu Max, Crocin Drops and Crocin Suspension.
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